{"id":7838,"date":"2026-05-14T14:47:00","date_gmt":"2026-05-14T12:47:00","guid":{"rendered":"https:\/\/radeimo.lt\/bellerophon\/?p=7838"},"modified":"2026-05-24T18:22:30","modified_gmt":"2026-05-24T16:22:30","slug":"how-to-assess-whether-a-website-is-really-working","status":"publish","type":"post","link":"https:\/\/radeimo.lt\/en\/kaip-ivertinti-ar-svetaine-is-tikruju-veikia\/","title":{"rendered":"How do I assess whether a website is actually working?"},"content":{"rendered":"

A website's effectiveness is not just about the number of visitors. It is possible to have a lot of page views and hardly any enquiries. It is possible to have fewer visitors but very targeted enquiries. It is therefore worth measuring the effectiveness of a website not on the basis of a single number, but on the basis of whether the website is helping to achieve a goal.<\/p>\n\n\n\n

Most of the time, you need to look at several things at once. How many people come in, where they come from, what they read, where they leave and whether they take the desired action. If these questions are not answered, the website can only work from a feeling. And feelings, you know, can be deceiving.<\/p>\n\n\n\n

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Start with a goal<\/h2>\n\n\n\n

The objectives of a website must be clear before you try to measure them. For one site it is about getting an enquiry, for another it is about selling a product, for another it is about explaining a service and reducing repetitive questions.<\/p>\n\n\n\n

If your goals are still vague, it is worth going back to the article how to clarify your website goals<\/a>. Without this, it's hard to know if the website is working.<\/p>\n\n\n\n

For example, if a visitor comes to price page<\/a>, reads the service description and then contacts you, which is a signal. If people only come to the front page and then leave, there is a lack of clarity somewhere.<\/p>\n\n\n\n

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Indicators must tell a story<\/h2>\n\n\n\n

Google Analytics and visitor analytics help us understand behaviour. Search Console shows which queries a website is visible in search. Conversion analysis allows you to link traffic to results. This data is valuable when viewed together, not in isolation.<\/p>\n\n\n\n

If the structure of the site is not yet fully clear, it is useful to review the article how to plan your website structure<\/a>. The structure directly affects how people move through the pages.<\/p>\n\n\n\n

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The user path shows vulnerabilities<\/h2>\n\n\n\n

The User Path helps you see where a person stops. The user journey as a concept is about the same thing, but from a wider angle. From the first impression to the decision to write, buy or leave. Perhaps the service page is clear, but the prices are not explained. Maybe the CTA is too weak. Maybe the contact action is too deeply hidden. The little things here become the result very quickly.<\/p>\n\n\n\n