Local SEO, how to be visible in your city

Imagine that a person in your town is looking for the service you offer. They type „[service name] + your city“ into Google search. And what does he see? You or your competitor.

Local SEO determines who comes out on top. And no, it's not just a tick on a Google map. It's a strategy that helps you be visible when a customer is looking for you. We'll discuss what's most important, where to start and what mistakes to avoid if you want your business to be chosen first.

Want to be seen? Google Business is your start

A properly organised profile includes:

• A clear description of the service (with keywords: „plumber in Vilnius“)
• Contact information, opening hours, website link
• Photos and most importantly, customer feedback

And don't forget that you can post news and offers, and even answer questions on your profile. This not only helps SEO, but also trust.

Local keywords, speak your customers' language

Think about it, your client isn't looking for „professional installation of indoor systems“, he's typing „plumber in Šiauliai“. And if it's not on your page, you're invisible to him.

How to form local keywords

• {service} + {city} - e.g, SEO services in Vilnius, roofing in Kaunas, dentist in Panevėžys.
• {service} + {district / micro-district} - e.g, cargo taxi in Antakalnis, electrician in Šilainiai.
• {service} + {city} + {modifier} - price/prices, skubi/24/7, visit today, e.g.., plumber in Klaipeda 24/7, hairdresser in Kaunas prices.
• Search for goods/shops - children's clothing store in Klaipeda, coffee machines Kaunas.
• „Near me equivalents (if relevant to the content) - close to me / nearby / nearest (use naturally in the text, not too much).

Where to put them?

• In headings (H1, H2)
• Meta title and description
• In the first paragraphs
• ALT in texts next to images

And most importantly, write naturally. Not „SEO services in Vilnius SEO agency Vilnius“, but „We provide SEO services in Vilnius - helping businesses be visible in search.“

Customer feedback = your digital circle of recommendations

Important:

• Collect feedback on an ongoing basis, even if you already have it
• Respond to all feedback, positive and critical
• Include keywords in your responses (e.g. „Thank you for choosing our SEO services in Vilnius“)

It is recommended to receive at the same time links from local sources: business directories, partner websites, city event pages. The more often Google sees your business name and address online, the more it trusts you.

What can you do to make Google dislike you? (mistakes to avoid)

Even if you have a website and a Google profile, there are errors that can knock off:

• Profile not verified or with incorrect information
• Inconsistent NAP (name, address, phone) across platforms
• No reviews or old reviews
• Unhelpful, overly general keywords
• Website is not mobile-friendly

Remember: Local SEO is not a once-and-done action, but an ongoing process.

Read more: What are the most common mistakes in website design?

If you want to be found, make sure you're worthy of attention

Local SEO is not a gimmick, it's a strategy. Businesses that take this process seriously win in the urban competition, where there is a lot of competition. If you want to not just be, but be FINDED, start with a Google Business profile, keywords, a structured website.

You can get started now by contacting Radeimo Solutions or check out services / pricing and decide which solutions are best for you.