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What are the most common mistakes in website design?

August 7, 2025

A website is more than a pretty design, it's a business tool that needs to work. However, mistakes are often made when building websites, which not only damage the image but also reduce results. In this article, we'll look at the most common mistakes and give you tips on how to avoid them if you want your website to be both beautiful and useful.

A website is created without a clear purpose

One of the most common mistakes is to start a website „because you have to“ without knowing what it's for. If it is not clear what purpose the website is supposed to fulfil (to inform, to generate enquiries, to sell), the whole structure becomes chaotic.

Tip: start with strategy. Read more about how to clarify your website goals.

Design over functionality

Beautiful design is important, but if the buttons are unclear, the fonts are hard to read and the contact form is hidden, the design becomes an obstacle.

UX problem: the user doesn't know where to click, what to do and walks away.

Tip: The design must not only be beautiful, but also intuitive. Everything has to be where the user expects it.

No or ineffective call to action (CTA)

Often, websites have no clear call to action. Or the CTA is too weak: „Learn more“, „Click here“ - it doesn't work.

Tip: Use clear invitations that encourage the user to take a specific action, e.g. „Get a quote“, „Book a time“, „View prices“.

The website works poorly on mobile devices

There are still some websites that display distorted on mobile, with slow loading times or broken buttons. This is not only a bad experience, but it's also bad for SEO.

Tip: design must be „mobile first“. Make sure everything works as smoothly on your phone as it does on your computer.

Content is inconsistent or unprepared

Even the best design won't help if the content on the website doesn't reflect the actual services, is full of generic phrases or is written in a rush. In this case, the visitor simply won't understand what you offer and trust will evaporate.

Tip: to avoid this mistake, Radeimo Solutions always provides its clients with a questionnaire and a content planning survey, which allows for a clear and concise collection of all the necessary information. This helps to create targeted, meaningful and easy-to-understand website content.

Avoiding investment in SEO

Although the website looks clean, it is not visible in Google searches. Why? Because it's not optimised.

Tip: SEO is not an add-on, but a necessary part. Every page must have keywords, meta descriptions and fast loading times.

What to remember before you start building your website?

When designing a website, it's important not to be guided by design or „fads“ alone. If you know what you want, and the content and functionality are in line with your business goals, the website will work for you.

If you want help from someone who will not only help you with technical issues but also offer a strategic approach, please contact or view services.