Is it worth having a separate pricing page on the website?

The pricing page on the website is sometimes questionable. Some fear that competitors will see everything. Others worry that customers will be scared off by the numbers before they realise the value. But hiding prices completely also has a price. People don't know what to expect, so they often just go to those who can at least roughly explain.

People usually want to understand whether the cost of the service is realistic for them and whether it is worth applying now. This indicates a very specific need. People want to assess whether a service is affordable for them or whether it is too early to think about it.

Prices don't always have to be exact to the euro

Not every service is suitable for a fixed price list. Website, design or content work often depends on the scope. But that doesn't mean the pricing page has to be blank. Ranges, package logic or example situations can be shown.

If you want to understand what the cost of a website depends on in general, it's worth starting with this article how much a website costs.

For example, a simple representative website can be priced from one amount, while a website with more pages, a custom design and SEO preparation falls into a different range. This is not a one-size-fits-all promise. It is a guideline.

Clear pricing selects the right customers

Clear pricing not only helps sales. It helps to avoid conversations where expectations are completely at odds. If a person can see at least the approximate limits, they can estimate the budget before they write. This saves time on both sides.

The pricing page is particularly useful when a website has more services or several different levels of solutions. Some people call it simply a price page, but the purpose is the same. It helps people to understand more quickly where they are in terms of budget. In this case, it becomes an important website structure as part of the Annex, not as a separate annex.

When it is better not to show prices directly

There are situations where it is better not to write exact prices. For example, if each project is very different, there is a lot of consulting, integration or individual planning. But even then, it is possible to explain what determines the price, what work is involved and what budget is worth starting the conversation with.

If we hide prices completely, people start to guess. And guessing rarely helps trust. This is where the article on template website or custom design, as the type of solution chosen often makes a big difference to the budget.

What to put on the prices page

• clearly described service levels or price ranges
• what the customer receives for the specified amount
• what can increase the final price
• what works are not included in the base offer
• a simple invitation to contact if the situation is unusual

The pricing page must work in conjunction with the other main pages. If you are still planning your website, it is also worth checking out this article what pages are necessary for each website.

The price page must reduce tensions

A good price page should not sound like a dry price list. It should explain why one solution costs less and another more. For example, a simple representative website may have a few pages and basic SEO preparation. A larger project may already have custom block designs, text structure, additional languages or integrations.

When these differences are explained, people are less likely to compare numbers alone. He begins to understand volume. And then the conversation becomes more normal, because there is no need to explain from scratch why two offers may differ by several times.

• show price ranges if you cannot give exact prices
• explain what is included in each level
• insert example situations
• Please indicate what the final amount depends on most

If you're laying out the logic of your site, the bigger picture will be How do I plan the structure of my website?.

How to present prices when they depend on the project

If the cost of a service depends on the volume, it is not necessary to show one exact amount. Price ranges, sample situations or a few clear levels often work better. The person then understands whether the service is generally within their budget and you do not commit to an amount that is not suitable for a more complex project.

The prices page is particularly useful when it explains the logic behind the figures. What goes into a simpler solution. What contributes to an individual project. Why one page may be cheaper while another requires more work.

• show price ranges if the exact amount depends on volume
• explain what is included in each level
• use example situations
• Please identify separately what is the most frequent change in the final price

If you are considering whether to display prices publicly, please get in touch. You can find a format that doesn't squeeze you too tightly, but gives enough clarity to the visitor.