Website pages should not appear randomly. Sometimes you want to put everything that comes to mind. Sometimes on the contrary, leave only one short page and hope that the person will understand. Both extremes can get in the way. A good page structure helps the visitor to catch up quickly.
The homepage should explain the point quickly
The homepage is not the place for the whole business story. It should quickly answer what is offered, who it is for and what the visitor should do next. If this is not clear within a few seconds, the visitor starts to hesitate.
The title page should be based on clear for website purposes. Without them, it is difficult to decide what to show first and what action is most important.
Sometimes one strong sentence and a few clear blocks are enough. Sometimes more is needed, especially if the services are complex. But the first screen should always have a direction.
Service pages are among the most important
A service page should explain not only what you do, but also why it matters to the customer. If all services are included in one common list, it may be difficult for a person to understand whether a particular problem is relevant for him.
If there are more services, it is often worth having separate pages. For example, website development, website maintenance, SEO basics, design services. This is clearer for both the visitor and Google. The service page must be clear even when a person only glances quickly. He needs to understand what you are offering and whether it is suitable for his situation.
- for whom the service is intended
- what problem is being solved
- how the process works
- what is included in the scope of work
- what should be the visitor's next step
An "About x" page that builds trust
About page should not be dry text with few common phrases. People want to understand who they will be dealing with, what work principle, what values, what experience. This is especially important in services where the decision is based on trust.
It is not necessary to open up too much. It is possible to maintain a neutral tone and still show how the work is done, what is important in the process and what the desired result is.
A pricing page isn't always necessary, but it often helps
Pricing page reduces uncertainty. Even if one exact price cannot be given, it is possible to explain what it depends on, what are the packages or indicative limits. People often want to at least understand the price level before applying. If the price is completely hidden, some visitors simply leave to look for a clearer answer elsewhere.
Additional pages depend on the business
Not every website needs a blog, a project gallery, an FAQ, or a separate price list. But for many businesses, these pages help. A blog boosts SEO. Projects show experience. Frequently asked questions remove doubts.
It is best to plan the pages together with the content. More about this in the article Content strategy for the new website. Then the main website pages are not just menu items; they each have a clear job.
If you are planning a website, start with a small list: homepage, services, about, prices or price explanation, projects or reviews, useful information. Then you can see what is actually worth expanding.
If you are designing the structure of a website, it is useful to start from How to plan the content and structure of a website. This topic also goes well with How do you plan the structure of a website?.
How to choose whether a page is really necessary
Each page should have a clear job. If a page doesn't explain anything, doesn't help you make a decision, and doesn't attract search traffic, it probably isn't needed. Sometimes information is enough in one service block. Sometimes, conversely, one service deserves its own page because a person needs more context before contacting them.
In practice, it is worth looking at the visitor path. A person comes to the front page, reads about the service, checks the logic of the price, looks at samples and only then decides whether to write. If this route is missing one important stop, the page is required. If the page just repeats what is already written elsewhere, it is better to link it to the existing content.
- the page answers the visitor's individual question
- it has a clear connection to the service or solution
- it does not contain mere common phrases
- from it one can naturally proceed to the next step
If you are planning a website and don't want to create unnecessary pages, get in touch. It is possible to review your services and put together a structure that is clear to the visitor from the first visit.