Radeimo helps to produce publications, stickers, menus and advertising layouts that present information clearly and fit in with the overall image of the business.
A good layout should help people understand, not just look good
A layout may look attractive, but if people find it difficult to read, find the price, understand the offer or pick up on the key message, it is not doing its job. That is why design must start with the content, format and context of use.
They can’t communicate
Too many messages in one area
The eye jumps around, and the person no longer knows what to notice first.
Sorted
A single, strong hierarchy
First, the main idea is presented, then the details, the price or the next step.
What can be prepared?
Layouts for websites, print and social media
Services are categorised not by fancy names, but by the format in which a person needs to be able to understand the information quickly.
Publication layout
PDFs, brochures, guidance documents, catalogues and information leaflets.
A well-organised content hierarchy and page flow
Readable PDF for sharing or printing
A well-organised cover, sections, tables and highlights
One job requires a well-formatted PDF, another needs a label with a print outline, and yet another requires a well-designed menu or an advert that’s sure to catch people’s attention on their phones.
Invitation / PDF
Invitations and occasion designs
It is not just the tone that matters in an invitation. The reader must be able to quickly find the date, time, venue, programme and a call to action.
When information needs to be understood without any additional context
01
You have the text, but there is no structure
A document, proposal or set of recommendations must be turned into a readable publication.
02
A product or packaging sticker is needed
Visibility, design, pre-press preparation and the key message are all important.
03
The menu is difficult to read
A person needs to quickly identify the category, price or the logic behind the dish.
04
The advert has too much text
In a social media post, you need one strong idea, not the whole proposal.
File preparation
How the layout is prepared for use
It is not just about a nice-looking image. The final file must be clear, accurate and suitable for use where required.
1
Contents
We collect text content, photographs, a logo and details of the intended use.
2
Hierarchy
A decision is made as to what should be highlighted first and what can take a back seat.
3
Format
Size, edges, safe zones and print or digital requirements are adjusted.
4
Revisions
Text, prices, visuals and minor corrections are finalised before export.
5
Export
The file is prepared in PDF, PNG, JPG or any other required format, depending on its intended use.
The difference
How is this different from website design?
Website design
On a website, the page path, responsiveness to different screens, buttons, form, speed and the way a visitor moves towards an enquiry are all important.
1
Page structure and navigation
2
CTA, form, mobile view and content path
3
SEO, speed, technical performance and maintenance
Design and layout
When it comes to layout, the most important thing is the specific format: what the reader is supposed to read, notice, print out, download or use in an advert.
1
The format of a publication, sticker, menu or advert
2
Text hierarchy, visibility and context of use
3
Print marks, file export and revision logic
Price ranges
The price depends on the format, the text and any corrections
A single social media advert design can start from €45. The price for a sticker or label design can also start from €45. Layout design for a publication starts from €120, restaurant menu design from €180, whilst advertisements in multiple formats or video adverts are priced according to scope.
Advertisements in various formats or video adverts
by scope
Preparation
The more organised the material, the more accurate the layout
Before the publication or PDF
The content, sections and illustrations must be finalised before the layout is produced. Further details can be found in the guide on publication layout for businesses.
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