ARTICLES

Design and layout

Design and layout services

Radeimo helps to produce publications, stickers, menus and advertising layouts that present information clearly and fit in with the overall image of the business.

Print
publications, stickers, menus, labels
Digital
PDFs, social media layouts, advertising visuals
Order
format, hierarchy, file for use
PDF
Menu
Sticker
Advertisement
Visual communication

A good layout should help people understand, not just look good

A layout may look attractive, but if people find it difficult to read, find the price, understand the offer or pick up on the key message, it is not doing its job. That is why design must start with the content, format and context of use.
They can’t communicate

Too many messages in one area

The eye jumps around, and the person no longer knows what to notice first.
Sorted

A single, strong hierarchy

First, the main idea is presented, then the details, the price or the next step.
What can be prepared?

Layouts for websites, print and social media

Services are categorised not by fancy names, but by the format in which a person needs to be able to understand the information quickly.

Publication layout

PDFs, brochures, guidance documents, catalogues and information leaflets.
  • A well-organised content hierarchy and page flow
  • Readable PDF for sharing or printing
  • A well-organised cover, sections, tables and highlights

Sticker design

Labels, stickers and print-ready designs for products or packaging.

Restaurant menu design

Menus that help you quickly choose and understand what’s on offer.

Examples

Designs can come in a wide variety of formats

One job requires a well-formatted PDF, another needs a label with a print outline, and yet another requires a well-designed menu or an advert that’s sure to catch people’s attention on their phones.

Invitation / PDF

Invitations and occasion designs

It is not just the tone that matters in an invitation. The reader must be able to quickly find the date, time, venue, programme and a call to action.

Screen / video

Repeated screen visuals

An advert on a physical screen must be effective even when a person only sees it for a few seconds.

When is this needed?

When information needs to be understood without any additional context

01

You have the text, but there is no structure

A document, proposal or set of recommendations must be turned into a readable publication.
02

A product or packaging sticker is needed

Visibility, design, pre-press preparation and the key message are all important.
03

The menu is difficult to read

A person needs to quickly identify the category, price or the logic behind the dish.

04

The advert has too much text

In a social media post, you need one strong idea, not the whole proposal.
File preparation

How the layout is prepared for use

It is not just about a nice-looking image. The final file must be clear, accurate and suitable for use where required.

1

Contents

We collect text content, photographs, a logo and details of the intended use.

2

Hierarchy

A decision is made as to what should be highlighted first and what can take a back seat.
3

Format

Size, edges, safe zones and print or digital requirements are adjusted.
4

Revisions

Text, prices, visuals and minor corrections are finalised before export.
5

Export

The file is prepared in PDF, PNG, JPG or any other required format, depending on its intended use.
The difference

How is this different from website design?

Website design

On a website, the page path, responsiveness to different screens, buttons, form, speed and the way a visitor moves towards an enquiry are all important.
1
Page structure and navigation
2
CTA, form, mobile view and content path
3
SEO, speed, technical performance and maintenance

Design and layout

When it comes to layout, the most important thing is the specific format: what the reader is supposed to read, notice, print out, download or use in an advert.
1
The format of a publication, sticker, menu or advert
2
Text hierarchy, visibility and context of use
3
Print marks, file export and revision logic
Price ranges

The price depends on the format, the text and any corrections

A single social media advert design can start from €45. The price for a sticker or label design can also start from €45. Layout design for a publication starts from €120, restaurant menu design from €180, whilst advertisements in multiple formats or video adverts are priced according to scope.
Social media advert layout
from €45
Design for a sticker or label
from €45
Publication layout
from €120
Restaurant menu design
from €180
Advertisements in various formats or video adverts
by scope
Preparation

The more organised the material, the more accurate the layout

Before the publication or PDF

The content, sections and illustrations must be finalised before the layout is produced. Further details can be found in the guide on publication layout for businesses.

Before print or advertising

Stickers and menus require specific dimensions, formats and print specifications. It is also worth taking a look at sticker design, menu design and social media ad design.

When there is more than one format

When a visual is used in an invitation, on a screen or in an advert, the key message is defined first. Examples: invitation layout and repeated on-screen advert.

Do you need a layout that can be used in practice?

Please let us know what format you need, where it will be used and what material you already have.

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