The font and contrast must be effective not only on screen but also in the printed menu.
Instead of generic illustrations, photographs of the restaurant’s actual drinks have been used, so the menu presents a real picture rather than an abstract promise.
The information is arranged so the menu remains readable, organised and practical in a restaurant setting.
Dishes, drinks, categories and the overall menu scope are reviewed.
The information hierarchy is arranged, along with what people need to compare quickly.
A PDF or a file suitable for both print and digital use is produced.
The design of a restaurant menu can start from €180. The price depends on the number of pages, the number of dishes or drinks, the languages, the complexity of the categories, the preparation of the photographs provided for the layout, and any revisions.
A simpler menu layout may be quicker to produce, whereas a menu in several languages and formats featuring real photographs requires more structure and preparation.
If real photographs are used, they must be prepared for the layout and harmonised with the overall design.
First of all, it is worth reviewing the layout – that is, what the customer should see straight away, what is important to compare quickly, and where images would make it easier to choose.
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