If a website looks outdated, is difficult to use on a mobile phone, loads slowly or fails to help visitors understand why they should get in touch, it is worth giving it a thorough review.
Obstacles are visible
The structure has been sorted out
Contact details are visible
If the text, buttons or sections on a mobile site are difficult to use, some visitors will leave before they even get in touch.
When there is not even a clear price range, people often choose a competitor's offer that is easier to understand.
The entire process is assessed, from the first impression of the website through to the services, pricing, mobile experience and the path to making contact.
The services sound much the same as everyone else’s, so there’s no reason to get in touch.
Service copy is written for people and search, so it is clear what you do, who it is for and what they get from it.
Text, cards and buttons do not work as the visitor would expect on a mobile phone.
Contact details, internal links, headings and speed do not work together.
The key pages are reviewed, along with first impressions, service delivery, mobile experience, speed and the path to making an enquiry.
Where the path to the enquiry is weak
Is an update needed, or would a new website be better?
the structure, content, technical framework and visibility logic all worked together
Sometimes that is enough, but often the problem is not only in the website visuals. If the copy, structure and calls to action are weak, a new design will only improve the impression temporarily.
Yes, if pages, copy, internal links, speed and the technical foundation are improved together. Read more how to increase a website’s visibility online.
It is important to look not only at visitor numbers, but also at enquiries, clicks, the user journey and whether people are finding the answers they need. Read more in the article how to check whether a website is actually working.