When an ad is shown inside a physical store, it needs to work differently from a standard social media post. A person may see it while entering, waiting at the checkout or simply passing by.
For this work, a 47-second video ad was created for a store and later prepared as a long looping format of about two hours. One video brought together several offer blocks, price messages and product examples. auction123.lt, mano123.lt, drj.lt and laukobaldaijums.lt offers. This is not a random banner. It is a recurring store-screen message that reminds viewers about a strong price in both auctions and online stores.
What needed to be resolved
The main challenge was to clearly present several different offers in one short video. When there are many brands on the screen, it is very easy to lose direction. Therefore, advertising is built in blocks: each brand has its own color, its own pace and one main benefit.
- Auction123 block is based on the promise "Start from €1", a time indicator and a clear action "Bid price".
- my123 block displays product cards, "No Reserve" tags, sell signals and an invitation to bid.
- The DRJ part uses a bright yellow background, character, products, high percentage off signal and price before/after logic.
- The Outdoor Furniture Jums block is based on stock cards, a specific product, a percentage discount and a clearly visible URL.
Why this ad works
The strongest element of this ad is the price hook: "Starts from EUR 1", "-50%", old and new prices, "Sold" and "No reserve". These are signals people understand very quickly.
It is also important that the ad looks like the world of real platforms and not an abstract beautiful animation. Product cards, a timer, betting logic, a sale tag and clear buttons give the impression of activity. This helps the ad to look alive.
Suitable for a screen that repeats a message
Since the final version had to run for a long time, the structure of the ad could not be tedious. It has a beginning and an end with the same general idea: "Find the best price at auctions or in the store." Such a frame helps the message to be remembered even when a person sees only part of the video.
When advertising is intended for a display in a store, it is not only important to have a beautiful movement, but also a clear logic of the offer. A similar principle can be seen KRstudios.lt winter photo shoot ad or autumn portrait photo shoot in advertising: The mood is different, but the goal is the same - to show value quickly. I wrote in more detail in the article about what determines a click and a clear action in advertising Social media ad design: what drives clicks. If you need a video ad that introduces the offer, the price and the next step for the customer, get in touch.