This autumn photo shoot ad was created KRstudios.lt for an autumn portrait photo shoot offer. The ad uses a warm, dark gold mood and a smoke overlay that surrounds the logo without overpowering it.
A clearly stated offer
A good ad of a service should not leave a person with the question "what exactly is included?". Here the offer is broken down clearly: 1 hour. outdoor photo session, 20 professionally retouched photos, help with posing, natural emotions and photos in 3-5 days.
The promotion message €80 → €50 acts as a price anchor. A person immediately sees not only the final price, but also the value of the discount. An added element of limitation is a gift for the first 5 customers, helping to drive action in the here and now.
Which is visually strongest
- The smoke effect adds movement and a more luxurious feel, but leaves the logo visible.
- The warm autumn color direction matches the theme of the photo session and does not conflict with the mood of the service.
- The text is broken down into stages, so you don't have to try to fit all the information in one frame.
- At the end, the action is clearly left: to write and reserve time.
Advertising should reduce hesitation
In photography services, a person often thinks about more than just the price. He cares about whether he will be able to pose, how many photos he will get, how long he will have to wait, whether the result will be worth the effort. This portrait photography ad answers those questions before the person even asks them.
This is a good example of how ad design can be not only beautiful, but also practical. Along with as an example of a winter photo shoot ad it shows how the same logic of service advertising can be applied to different moods and seasons. I wrote more about how the ad visual should lead to action in the article Social media ad design: what drives clicks. If you need an ad that immediately shows the value of a service and helps a person make a decision, get in touch.